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Why customers buy: a puzzle piece, a stopwatch and a ticket on three pedestals under a spotlight

Why Customers Buy: The 3 Things People Actually Pay For

Why customers buy: people pay for a solution, convenience or an experience. Here's the data, and how to lead with the right...

AI agent for small business: a friendly robot holding a sales chart next to a small shop, with a megaphone, a calendar and a chat bubble

AI Agent for Small Business: Who Meta’s Muse Fits, and Who Should Wait

Meta's Muse drafts your campaigns from Instagram, Facebook and ad data. Who this AI agent for small business fits, who should wait,...

Ad creative testing: three stacked rings of cards connected to a fan of phones, each showing a different ad

Ad Creative Testing: How to Turn One Idea Into 30 Ads

Ad creative testing made simple: split each ad into a hook, a body and a call to action, write versions of each,...

AI content and SEO: a magnifying glass checks a document with a blue checkmark, next to a small robot and a warning shield

Check Your AI Content: Google’s New Advice, During a Spam Update

Google now says it is critical to fact check all AI content before publishing. What it means for AI content and SEO...

Holiday marketing for small business: a shopping bag full of gifts next to a piggy bank, a discount tag with coins and payment cards

Shoppers Are Stretched: Holiday Marketing for Small Business in 2026

Shoppers are spending, but stretched. What new US and UK data means for holiday marketing for small business, and four moves to...

AI for small business: a shop counter stays human while blue robotic arms sort paperwork in the back room

AI for Small Business: Where It Pays and Where It Doesn’t

Most AI pilots show no measurable profit impact. Here's where AI pays in a small business, where it costs you, and how...

Meta ads targeting: a target breaks apart into a crowd of small figures next to a phone showing an ad card

Meta Ads Targeting in 2026: What Changed, How It Works Now and What to Do

Meta ads targeting in 2026: what Meta removed, the 4 audience controls it still honors, and how your creative and your goal...

Case Study: How KFC Made Its Fans the Show (and What You Can Copy)

Case study: KFC UK put 30 real fans on its own 30 minute game show. The fan content marketing lesson for small...

AI automation costs: a glowing blue price tag with a downward arrow on a navy background

AI Just Got Cheaper: What the OpenAI and Anthropic Price Cuts Mean for Your Business

Anthropic and OpenAI cut AI prices on the same day. What it changes for AI automation costs, and which tasks to revisit...

ChatGPT Ads: a navy chat bubble with a blue Ad tag and a megaphone on a navy background

ChatGPT Ads Is Now in 60+ Countries: How Small Businesses Should Test It

ChatGPT Ads expanded to Southeast Asia and Taiwan. Here is who sees the ads, how to buy them, and a simple plan...

Known but Not Chosen: What Go.Compare Teaches Small Businesses About Brand Preference

Go.Compare was known by almost everyone, but few chose it. Here is how it fixed that, and how a small business can...

Agentic commerce: a friendly robot holding a shopping bag next to a payment card on a navy background

AI Agents Are Becoming Your Storefront: What Google, Meta and Amazon Just Changed

Google, Shopify, Meta and Amazon all moved on AI shopping agents this week. Here is what it means for your checkout, tracking...

Stop Saying You’re #1. Tell Your Brand Story Instead.

Calling your brand #1 makes customers doubt you. Learn how brand storytelling builds trust, with 3 questions to write yours.

Does Cold Calling Work in 2025? A Better Approach for Business Owners

Outreach Does Cold Calling Work in 2025? 209 Calls for One Meeting. Does Cold Calling Even Work? Let’s start with a number...

AI-Generated Fake IDs: The Growing Threat and How to Fight Back

Artificial Intelligence AI-Generated Fake IDs: The Growing Threat and How to Fight Back Picture this : Someone crafts a fake passport in...

The Rise of AI Assistants: How They’re Transforming Our Lives

Discover how AI assistants like Siri, Alexa, and Google Assistant are transforming our lives! Learn about their benefits (convenience, automation), real-world applications...

Posters made for an event at a Fablab in partnership with the French Institute

Visual Communication : Demystifying Design, A Beginner’s Guide

Imagine walking into a store where products are thrown haphazardly on shelves, with labels written in barely legible fonts and colors that...