Marketing Strategy and Consulting
Know who to reach, what to say and where to spend.
Before you spend on ads, content or a new website, you need to know who your best clients are, what makes them buy and which channels bring them. We build that plan with you, then help you run it.
A plan you can use, not a slide deck that sits in a drawer.
What we work on
From your offer to your ad budget
Most marketing problems start before the first ad. We look at the whole chain.
Audience and offer
Who buys from you, why, and which offer to put forward first.
Message
What makes you different, said in your clients’ words, with no empty claims like “the best”.
Channels
Where your clients actually are, and where it is not worth spending.
Paid ads
Meta and TikTok campaigns set up for how you make money: calls, messages or sales.
Testing
Small tests first, so the budget goes to what already works.
Monthly review
The numbers, what we learned and the next decisions, in one short meeting.
How we run ads
Every ad starts from what already works
Every ad we run is optimized for how your business actually makes money: calls, messages or website sales. We do not A/B test organic posts. The best performing ones become ads, and those ads are tested on a low budget before the big budget goes in.
- A defined audience, chosen with you
- One clear goal per campaign
- Ad budget paid directly to the platform
Want to know what slows your business down? Free audit in less than 24 hours.
1,344
leads from ads at $1.44 each, with the offer and the ads planned together.
506
trial classes booked in one season: we ran the ads, answered the messages and booked the trials.
★★★★★
“What they discovered when they were running the ads is that my offer and my pricing were the issue, so they helped me restructure the whole sales funnel. They go beyond the service.”
Patricia, Casa Danse Studio
The lesson
Ads only amplify what you sell. When the offer or the price is wrong, more budget makes the problem bigger. That is why the strategy comes first.
How it works
A plan in weeks, results over months
Free audit
We look at your accounts, your offer and your competitors, and send you what we find in less than 24 hours.
Strategy session
We dig into your clients, your margins and your goals together.
Your plan
Audience, offer, message, channels, budget and calendar, in one clear document.
Run and review
We run the plan with you, or your team does, and we review it every month.
A real person reviews your business and sends you 3 blockers and 1 fix.
Pricing
Starting at $2,000
A 12 month marketing plan: audience, offer, message, channels, budget and a month by month calendar, with a review call every quarter. Monthly ads management is quoted on top. Ad budgets are paid directly to the platforms and never included in our fee.
- Tighter budget? Start with the plan, run it yourself.
- Fixed quote. Set after the free audit.
- Payment plan possible. Split the project into monthly payments.
- No long contracts. Monthly plans can be cancelled with one month’s notice.
FAQ
Questions about marketing strategy
What is in a marketing strategy?
Who your best clients are, what to offer them first, what to say, which channels to use, how much to spend and what happens each month, for the next 12 months. Everything fits in one document you can act on.
Do you also manage the ads?
Yes. We set up and manage Meta and TikTok campaigns. The ad budget is paid directly to the platform, so you always see what is spent.
What budget do I need for ads?
You can start small. We test on a low budget first, keep what works, then increase the budget on the ads that bring results.
How is this different from Business Optimization?
Business Optimization looks at how your business runs inside: tools, workflow, pricing and admin. Marketing strategy looks at how you win clients outside. Many clients start with one and add the other.
I already work with someone for ads. Can you just do the strategy?
Yes. We can build the plan and hand it over to your team or your current provider.